Monday, October 18, 2010

A Whole New Mind

A Whole New Mind: Why Right-Brainers Will Rule the Future

I was given this book when I joined a group called Create Huntington. It was given as sort of a home-work assignment as we work toward building a more creative community in my small hometown of Huntington, WV.

Overall, I think Pink hits the nail on the head though, truth be told, I began reading the book with a bit of animosity considering he attacks my profession, Software Engineering, right off the bat. Fortunately I think he misses the mark in regards to that particular field in his failure to understand the amount of creativity that is needed within it.

Pink makes a simple but effective case, in general, for why manufacturing jobs and anything else that just takes people and time won't be the future of the US economy. We can't even begin to compete against nations such as India and China where they have millions of people training in the traditional "powerhouse fields" of medicine or programming as well as nearly endless supplies of lower wage laborers who can assemble things just as well as anyone in the states.

Instead our future is in providing creativity and generating value out of the leisure time can afford to apply to the products and services the rest of the world is creating.

Granted, I don't think that we will survive just be being creative; we need to become the producers of things as well but the only way we will be able to leverage our production is by making the end product stand out and the only way we can do that is by applying our creativity to the problems the products solve.

We don't own the market on creativity but, as a people, we have more time and freedom to pursue it so we need to lead the way before we find ourselves being left behind.

RATING: 3 out of 5 stars

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